See full case study below
Due to confidentiality reasons some pre-release content / intermediate deliverables have been intentionally modified, or omitted to protect client company information.
Men’s Wearhouse is a leading mid-range American suiting company that generates approximately $1.5 billion in annual revenue and specializes in men’s formalwear including suits, blazers, and jackets. As a go-to destination for wedding attire, they saw a unique opportunity to enhance their digital shopping experience in 2022, the “Year of the Wedding.”
In 2022, the industry experienced a surge in demand, with 2.6 million couples tying the knot—the highest number since 1984—largely due to postponed weddings from the pandemic. Recognizing this as a pivotal moment, Men’s Wearhouse sought to capitalize on the opportunity by enhancing its digital experience to drive more suit sales, not just for grooms but for their entire wedding parties. Beyond immediate sales, they saw the wedding suit selection process as a signature moment, one that could establish long-term customer loyalty and differentiate their brand in a competitive market.
Men’s Wearhouse faced two major challenges in creating a seamless digital experience:
Without a streamlined experience, grooms felt uncertain, frustrated, and more likely to abandon their purchase. To succeed, Men’s Wearhouse needed to simplify suit selection, build confidence, and create a frictionless digital journey.
How might we create a seamless and supportive decision-making experience that guides grooms to the perfect suit with confidence?
My designs were reviewed and approved by the Men’s Wearhouse CEO and ultimately incorporated into the final solution presented to the client—who loved it and decided to go live with our designs. From copywriting and iconography to UX flows and interface design, my contributions were fully implemented into the final product—a rare and exciting outcome.
📲 Try it here
🎥 See the Solution in Action:
Watch a video summary of our implemented solution with a real user (naming sanitized for commercial testing)
The Design Process
I joined the project two months in, after an existing two-person design team had already conducted customer workshops and user interviews to define the core experience: a quiz to help grooms easily find their perfect suit. My primary responsibility was to design the accompanying dashboard, which would help grooms manage their next steps after receiving their quiz results. While this was originally slated for a future phase and not a core priority for the client, I saw an opportunity to enhance the overall shopping journey—and (spoiler!) the client loved it so much that it was ultimately implemented.
I was given the freedom to run independently on this initiative, while also supporting user interviews alongside my design manager. Toward the end of the project, I was one of five teammates selected to fly to the Bay Area to visit the client site.
Working off existing user research, the team had already begun to identify a key persona: a trend-conscious professional who valued style, convenience, and a seamless planning experience. We hypothesized that this user—who we later named "Stylish Steve"—would benefit most from a structured post-quiz experience, helping him confidently move forward with his wedding suit selection.
To validate this, we conducted seven additional user interviews, focusing on what grooms expected after receiving their quiz results. These interviews helped us narrow down priorities and confirm that Stylish Steve was our core customer.
These interviews confirmed that Steve wanted a curated, effortless experience—one that curated suit recommendations, streamlined decision-making, and made it easy to plan with his wedding party. With this clarity, we moved forward in designing a dashboard that directly addressed his needs.
With a clear understanding of our core user ("Stylish Steve") and the need for a seamless decision-making experience, we next defined the key outcomes that would determine the quiz and dashboard’s success.
Defining Success: Business & Behavioral Outcomes
For the quiz and dashboard to be effective, they needed to drive both user engagement and business impact. By outcomes, we shifted our thinking beyond just quiz completion—instead, we designed for habit loops, engagement triggers, and social reinforcement, ensuring that the experience naturally led users toward high-value actions.
Decision Confidence
The quiz must help grooms confidently choose a suit, reducing decision fatigue and increasing emotional investment.
Conversion to Purchase
The experience must seamlessly transition users from selection to purchase, ensuring they follow through with a suit from Men’s Wearhouse.
The ideal outcome isn’t just purchase—it’s a continued relationship with Men’s Wearhouse, driving grooms to return for future needs.
Network Effect to Drive Sales
Grooms should be motivated to bring their wedding party to Men’s Wearhouse, ensuring group coordination and additional sales.
Translating Outcomes into a Seamless Post-Quiz Dashboard
Based on the outcomes we wanted to drive, we aligned on a set of features needed:
By integrating these features, we ensured that choosing a suit wasn’t just a transaction—it was the first step in a structured, seamless wedding planning experience that kept grooms engaged from selection to the wedding day.
I began sketching out layout concepts, exploring how images, features, and interactions would come together on the page.
Once the flow and layout were aligned, I moved to greyscaling the designs, gathering feedback from designers and leadership before refining into high-fidelity wireframes.
I then refined my designs into high fidelity, incorporating the quiz’s fonts and colors while iterating based on feedback from the team.
After presenting our designs to the client and testing with 5 additional users, we gathered feedback that emphasized a need for greater interactivity and accessibility across multiple channels and devices. To address this, I implemented three key improvements:
Challenge 1: Sense of fragmentation from modular views
❌ Challenge: Modals were helpful to get sense of breadth of features but did not feel usable on their own
✅ Usability Change: Expanded modal interactions with click-in states so each modal could evolve into a full-page experience for deeper engagement and smoother navigation
Challenge 2: Not all users planned on their computer
❌ Challenge: Wedding-planning happens on-the-go, and users are often making plans and decisions on their phones
✅ Usability Change: I created responsive mobile designs to ensure a seamless experience across all device types
Challenge 3: Users wanted the page to be more accessible
❌ Challenge: Users wanted the integration between quiz and dashboard more implicit and intuitive
✅ Usability Change: I restructured the landing page to direct users toward the quiz and dashboard immediately, allowing people to shop by look and surfacing curated selections based on their style
By integrating these updates, we enhanced usability, expanded accessibility, and ensured a more personalized shopping experience that better aligned with both client goals and user expectations.
What began as a second-priority concept became a core feature of the final product. After months of iteration, testing, and refinement, the Wedding Wingman dashboard was officially incorporated into the build plan and launched—albeit with some design modifications for feasibility.
To support implementation, I traveled to San Francisco for the second time, where I met with the client’s UX design lead to discuss handoff materials and ensure a smooth transition from prototype to production. It was incredibly rewarding to see my work not only meet expectations but actually change minds, influencing the final direction of the product.
“The UX on this tool is phenomenal. And great that this is testing well with customers. It seems so intuitive. It's a beautiful thing - brides have their checklist and know what comes with wedding planning, now Grooms will have a much better experience. I think it is fantastic...This is the single best tool to win market share. Market the hell out of this. Get grooms across all of America to this tool - can't imagine them going anywhere else after seeing this....This is such a big idea that it is worth sizing what it would take to build it this year."
Men’s Wearhouse CEO
Seeing my designs go from concept to launch—and hearing firsthand the impact they could have on the business—was an incredible validation of the work. What started as a low-stakes, second-priority project became a high-priority feature, receiving direct executive review and approval. This project reinforced how taking ownership and delivering real value earns trust—both from teammates and clients.
Men’s Wearhouse not only implemented our designs but built an entire marketing campaign around them. Seeing ads for Wedding Wingman across New York City was surreal
✈️ On-Site Experience
This was my second time traveling for work, and being on-site with the Men’s Wearhouse team in San Francisco was an incredible learning experience. I worked directly with their UX design lead, discussing handoff materials and implementation.
🏆 Winning the Pitchathon
During our client visit, I participated in an internal pitchathon with business leaders—and won. My prize? A one-of-a-kind Men’s Wearhouse turtleneck (a unique career milestone).
🔗 A Lasting Connection
Even months later, colleagues from Bain reached out when they saw the Wedding Wingman link go live, a great reminder of the power of staying connected and sharing your work.
This project showed me the real-world impact of thoughtful UX design—and just how far a small idea can go when backed by strong execution and user insights.
What the team said about working with me…
“Huge shoutout to [Design Manager], [Designer], and Jennifer for building prototypes that wow’d Men’s Wearhouse’s CEO. What a slam dunk and pretty cool that on her first case Jennifer developed a dashboard prototype that was presented to the CEO”
– Associate Partner, Bain & Company
“Impressed doesn’t capture it –– you’ve been an additive team member from the get-go! You have the effortless style and vibe that is beyond your years.”
– Senior Manager, Bain & Company
“Your work on the dashboard was impeccable –– couldn’t have pulled it off without you.”
– Design Manager, Bain & Company
